Freeman Christie - Our CV, innovative, blah, creative, blah, market leaders, blah. No more blah blah blah.

Who we are

Hello.

Put simply, we’re a brand & communications consultancy.

We work with organisations to help them communicate clearly, honestly, unambiguously and free from bull. We work across branding, strategy, design, direct mail, advertising, literature and the web.

Your Brand and us

There’s an awful lot of tosh talked about brands. But you know you already have a brand, whether you’ve designed and built it or not.

We're here to help you plan, create and control the brand, in its core principles, the services it provides and the marketing outputs it needs. That means understanding you, your brand and how it interacts with your customers and prospects.

We work in the same way your brand does, through its conception, growth and the way it’s expressed.

Brand Conception	Brand Growth	Brand Expressions

If you’re building a new brand from scratch, we can help you develop its fundamentals so they’re clear, honest and persuasive. The core of your brand - the personality of your business, what it stands for and what it believes - is reflected in your marketing material. That’s why it’s so important to get that brand core right at conception.	Brands don’t stand still; they change and grow. The key is to make sure you’re in charge of how they do it. We can help you plan, manage and control existing brands. Your product range will change. The market will alter around you. You’ll launch sub-brands. You may acquire other businesses. All will have an effect on your brand. Again, it’s vital to stay on top of how your brand needs to change once it’s started working for you in the market.	Your brand needs to run like a thread through everything you do. That’s not just marketing material, it’s things like the standard letters you send out, your statements and bills and even the way you answer the ‘phone. These are your brand’s public faces, the bits the consumer sees. Your brand communication need to inform, educate and enlighten. We can produce these and keep them in-line with your brand.
Case studies on our blog.	Case studies on our blog.	Case studies on our blog.

Clients we work with

Sectors & clients

We’ve found that working across a range of sectors means our work and ideas stay fresh. That means we’ve worked in financial, automotive, hospitality, music and entertainment, the public sector, retail, clothing, consumer durables and hi-tec. Buzzwords and jargon, mmmm.

But we do specialise. We specialise in making complex things simple and in communicating to a wide range of audiences, technical and non-technical.

Facts, facts, facts...

Agencies always say they like long-term relationships with their clients. But they don’t often say why. In fact, we think it’s not how long you work with us that matters, but how close you let us get. The more information we have about how you work, what you do, your consumers and your plans, the more powerful the work. That’s because the best ideas are rooted in detail and hard facts.

If you'd like to see what we've done for some of our clients take a look at our blog.

What we believe

Bullshit doesn’t work

No Bull logo

It doesn’t matter whether it’s management-speak
or just plain old-fashioned lying - we’re allergic. We’re not on any great moral crusade, it’s simply that we believe that the truth is more powerful and sells better than bull.

It’s like a party, where some guy walks up to you and says “Hi, my name’s Steve and I’m incredibly clever.” What do you think? That he really is incredibly clever, or that he’s a complete idiot?

People hate being led by the nose - whether they’re talking to a person or interacting with a brand. Give them information and let them reach their own conclusions. Our skill is making sure that there’s only one conclusion they can reach.

Your brand has things that make it special. It’s our job to find them, and communicate them in ways your audience will understand. It’s harder than squirting empty phrases like ‘market-leading’, ‘best of breed’ and ‘innovative’ around, but it’s a lot more potent.

Thinking Vs Execution

We reckon there’s always a choice.

Invest your budget in the thinking, or the execution. Our view is that it’s always better (and cheaper) to out-think your competitors, rather than out-spend them.

There’s no point in spending fortunes on making a poor idea look good. Start by developing a good idea (based in fact and hard information) in the first place. And then you’ll need to spend a lot less on the execution. Simple really.

The 90/10 rule

Want to know more about what we believe? Take a look at the articles on our blog.

What can we do for you?

This is where we’re supposed to stick up a list of services, blather on a bit about “not above or below but through the line”, "boutique", "ideas-led innovation", "full of energy", etc etc.

Nah.

It’s simpler than that. We help you communicate clearly, honestly, unambiguously and powerfully. That’s it.

Give us a communication problem and we’ll come back with ideas that will help solve it.

See how we’ve done this for other clients on our blog. Or get in touch and see if we can help you - 01367 850 558.

Call: +44 (0)1367 850558 Email: hello@freemanchristie.com Meet: find us on google maps